Brand Identity
Brand Guidelines

The design started from my Chinese name, 黃鈺淇 (Huang Yu-Chi). I used strips of paper to construct the characters. As the three characters are continuous I connected the mutual strokes together but remain the characteristic of the individual characters. Then I utilized those strokes that were taken off during the joining process to form my nickname, Tina. This personal identity represents that both Chinese and English name are part of me and they are not separated but came from the same source. Merging the concept of traditional Chinese character strokes with modern look of folded paper, the Fold font was made. The English alphabets keep a good balance between western and eastern style. It is a great symphony and fresh combination of typography with delicate structure.